Well, Dyson does not have to spend a great deal on advertising of their new Supersonic hair dryer, as the media has given them a lot of that for free. Ok, so we know we are doing the same, but we do not want to just talk about this new beauty product that is sure to divide opinion, as we also want to point out a missed opportunity.
It was always an obvious step for Dyson to move into the beauty industry, or more so hair dryers, as the use of this technology is what they do. Most devices of this type are not engineered in the way that Dyson have done with theirs, as they have worked on not only making the motor powerful and quiet, but also the balance is perfect. How many of you have been drying your hair and noticed after a short period of time just how unbalanced and heavy your hair dryer is, as we bet it is a lot of you?
For all the good that Dyson have achieved with their Supersonic hair dryer, there is one small issue that seems to have been overlooked, and that is cordless technology. We know how this tech has evolved over the past five years, and there is surly the possibility for a cordless hair dryer to last for more than a couple of sessions?
We have already spoken to several people that would be interested in this new device, and said they would rather hold out for a Cordless Dyson Supersonic hair dryer. With this in mind we have to wonder if we will see a 2nd-gen Dyson Supersonic hair dryer that will do away with the cord, and so make drying your hair that more convenient?
Having said that, we know the Supersonic pulls 1,600 watts, and so will draw a lot of electricity, and so removing the cord and making it rechargeable could be a huge task, one that could cost not only Dyson in development, but also the consumer. The Supersonic cost $71 million to develop and so this is one of the reasons why you will have to part with $400 – so how much would a cordless version cost?