During the Super Bowl we tend to see celebrities associate themselves with car manufacturers, which no doubt works out very lucrative for the individual, although the carmakers don’t do too bad out of the deal either. It isn’t just through the sporting event that celebs partner with the likes of Ford, GM etc., and this latest one is a fine example of that.
The 2015 Lincoln MKC is now being endorsed by Matthew McConaughey, as a new commercial has been doing the rounds, which you can see for yourself in the embedded below. We have to say, this is a perfect partnership because the MKC is a smooth easygoing car, just like that great Texan actor.
This is just the first ad with McConaughey as the spokesperson for Lincoln, which is such an iconic brand in the US, which was bought by Ford back in the 20s.
Another reason why we think this is such a great partnership is how Lincoln has gone through a transformation, just like McConaughey.
Going back to that video, this is not the full version of the commercial, just a teaser of what is coming. Some of you will say that this ad seems to be too honest and understated, which makes us laugh seeing as though carmakers often get ridiculed for being too brash and over-endorsing by celebrities.
Do you think this is a good partnership between Lincoln and Matthew McConaughey?