It was at the start of last year that we predicted that 4K TV sales would soar during the 2014 World Cup, which is to be held in Brazil from June 12th. Sony must realize this because they have got together with Globo Comunicacao & Participacoes SA to show free World Cup 2014 coverage in 4K resolution.
The Brazilian broadcaster is to set up large outdoor screens in Rio so that the public can watch the World Cup final, along with two other matches. No doubt these two other matches will feature Brazil, and it is the hope that Brazil will reach the 2014 World Cup final, otherwise this move to broadcast the match live might not prove popular and will be boycotted?
Having said that, Brazil is unlike other countries, as their passion for football/soccer has no rival.
Bloomberg reports that Brazil’s largest broadcaster will set up large outdoor screens in Rio to broadcast the soccer World Cup final, giving fans a glimpse of television’s future.
Sony and Globo Comunicacao & Participacoes SA will use 65-inch screens in Rio and will be broadcast in 4K, and is perfect if you are unable to attend any of the three matches. These are the second round match, the quarterfinal and the final.
We would hope that security will be tight while these screens are up because we know that crime can be a bit of an issue, although because of their love for football, maybe Brazilian’s will respect what the broadcaster has done for them? Having said that, Sony is not doing this for the love, but rather to advertise these 65-inch 4K TVs they will be using to show these World Cup matches.