The Oscar Selfie taken at the 2014 event will be a moment remembered by Samsung for years to come, and this is thanks to a Galaxy Note 3 being the smartphone taking the now famous photo. Millions are spent by brands to get their products at major events like the Oscars, but you can’t beat this sort of brand awareness and especially when fans love the celebrity holding that product.
Most of Product Reviews readers would have seen the Oscar Selfie 2014 photo, which went viral within hours, but did you all know that a white Samsung Galaxy Note 3 took that picture? You can see an animation below, hosted on Google Plus, and as you can clearly see it’s Samsung’s Note 3 taking the Oscar Selfie.
The smartphone is owned by Ellen DeGeneres, which gave Samsung a better product placement than the $20 million they spent on TV ads during this years Academy Awards.
Considering fans love buying products that their idols use, seeing the likes of Samsung’s Galaxy Note 3 taking a picture of Kevin Spacey, Meryl Streep, Brad Pitt, and Jennifer Lawrence alone could make sales of that phone increase.
Do you think product placements like this can really help a brand increase sales of their products? Would you expect a positive impact on sales of the Galaxy Note 3 after this 2014 Oscar selfie?
Whatever way you look at the Oscar selfie, it is a great plug for Samsung in 2014 and can only help their battle with the likes of Apple’s iPhone.