Shopping for that ideal car can be a headache for those looking for a specific model, price or size and it seems American consumers are less likely to head down to their local car showroom when there are so many great offers available on the internet. As car shopping evolves the dealerships are not the first port of call for many customers, and even those who do end up buying will admit to research on the net first.
We could see this becoming more apparent as time goes on with many car consumers doing their homework before committing themselves, and CNBC talks about how Americans are now rethinking how they buy cars.
A new study in the world of car-buying shows consumers are changing the way they shop for new vehicles like trucks and cars, as opposed to previous years when numerous visits to dealerships were required to get the right deal. As more research is carried out before purchasing this is fast becoming a new way to look for a car and this is fast becoming a dramatic change to the auto industry.
Hans-Werner Kaas, McKinsey’s senior partner carried out the study looking into patterns surfacing across dealerships around the world, and car buyers are now spending less time attending dealerships and more time looking online for more attractive bargains.
With more information at hand consumers are starting to become more educated through online information giving them less reason the visit dealers, and we can see this becoming more apparent in the future. Do you use car dealerships as a last resort?