Netflix has pledged its future to 4K streaming and has said that it is just the start. Ultra HD is on the rise and Netflix believe the next 2-3 years are going to “a fun ride”. The quality of picture that 4K produces may warrant consumers to upgrade their TV sets however if the true benefits are going to be enjoyed.
In an interview with Tech Radar, Netflix said that they think innovation with resolution will hit its limit by 2016 and the next big thing after that will be Wide Field of View. In a nutshell this concept tries to replicate the IMAX experience in your home, this would require a display starting at around 100 inches however so it will be an exclusive experience.
We brought you the news a little while back that Samsung were offering a Netflix 4K streaming subscription as a part of their big 4K starter pack. Netflix are one of the first content providers to deliver ultra HD content to consumers, with exclusive rights to certain TV shows and movies.
Netflix representative Neil Hunt thinks that 4K is still in its infancy, but the company has jumped on it to announce itself as a leader in high quality streaming. This has rubbished accusations that Netflix was a low quality provider, streaming 4K has now increased their brand value as well as enhancing their reputation.
Hunt then went on to say that 4K was relatively easy and inexpensive to build and could be simply streamed to the 0.1% of consumers who own 4K hardware. Ultra HD is set to overtake 3D if not already as the newest TV trend, and should be around for the foreseeable future. We have seen companies already touting 8K TVs but whether the overcrowded market will catch on to it is a different matter.
What are your thoughts on Netflix offering their 4K streaming service, is it a good thing for consumers or a waste of time because of low demand?