Amazon are used by millions for their extensive range of products, great customer service and quick shipping of goods. It would appear that the company is looking to go one step further after a patent showed that Amazon want to give you even faster shipping by using predictions on what you will buy in the future.
As creepy or mystical as this sounds, it is really just a case of Amazon doing their research on what you like. By taking advantage of data from your previous purchases, product browsing history and wish lists, Amazon would get together a specific group of items and ship them to a local depot near you before you order them.
If you do happen to buy one of these items that Amazon has predicted then it would already be much closer to you and would arrive sooner. We can see it now, Amazon’s super super saver delivery which is free of charge and guarantees your items to be with you the next working day. The company has listed the patent as a system for anticipatory package shipping, filed last Christmas Eve.
This service does seem quite floored as Amazon could potentially have a nearby warehouse full of items sitting there until you or somebody like minded orders them. It is not like there has been outrage at long shipping times either, in fact they were voted for best customer service for the 7th year running. A promotion was made in the UK giving £25 off Kindle Fire tablets to celebrate.
According to the WSJ, Amazon may have already deployed this patent so in theory we may be enjoying the new service already, have you noticed quicker shipping in the last week weeks? What are your feelings on Amazon’s slightly crazy come genius proposal, can it be used as a functional way of getting items to customers faster, or is it an unnecessary service that nobody needs?
Let us know what you think of this patent by leaving a comment below.
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