Research into the official figures of GameStop have revealed that the launches of the Xbox One and PS4 exploded their holiday sales. During the 9 week holiday period the games retailer raked in a huge $3.15 billion, the success being attributed mainly to the availability of next gen consoles.
Compared to last years figures this is a sharp jump by 9.3%, with total store sales rising by 10.2%. The release of the PS4 and Xbox One created a shopping frenzy across the US, with shortages of stock being a big issue. The huge demand for the new consoles affected sales for the PS3 and Xbox 360, with a drop of 22.5% which is not surprising.
GameStop even saw business boom in other parts of the store with sales in digital content totalling 207.3 billion, a 14.9% rise on last year. Miscellaneous sales increased by 4.8% with pre-owned games also seeing a jump of 7%. You can read about GameStop’s reaction to these figures by visiting VG247 where an interview with their CEO is featured.
Mobile shopping also went crazy with the GameStop app rising in sales of 47% since Christmas 2012. Likewise GameStop mobile, pick-up at store, web-in-store and e-commerce all shot up by a combined 57%. Business through GameStop’s website boomed by 37% so all in all it has been a very busy and profitable holiday season for the retailer.
Are you surprised by these impressive sales figures, did you part with any cash in GameStop over the past holiday season?
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