The new John Lewis Christmas 2013 TV advert reveals how much the holiday shopping season means to some retailers, and for this retailer it has cost them around £7 million to create a TV ad along with in-store events, social media and primetime television spots.
You can see the John Lewis Christmas TV ad below this article that has gone viral in the last 24 hours since it was uploaded to YouTube. The video has gained over a million views in under 24 hours and has almost 10,000 likes.
During the just over 2 minute video you’ll see Hare give his friend Bear an amazing Christmas that will be one to remember. The TV advert starts off by stating, “There once was an animal who had never seen Christmas” and then showcases the animated story followed by “Give someone a Christmas they’ll never forget”.
The story doesn’t stop there, at the end of the video you’ll not only see it was created by John Lewis but you can click a link to continue the Bear and Hare story directly on this John Lewis page with an app about to release on Android and iPad.
Did you enjoy this short story of Bear and Hare? Watch the video below and then leave a comment with your thoughts on the £7m cost for creating this marketing campaign, which only starts with the John Lewis Christmas 2013 TV ad.