Having looked at how iTunes Radio compares to Pandora and how both are not available in countries like the UK, it seems as though Apple might be about to win the race. There is new a report suggesting the iTunes Radio UK release will be in early 2014, along with several other countries, such as Australia, Canada and other countires
Beating Pandora Radio to the UK will be a huge deal for Apple because it will show they are much further ahead with this service than we first thought. However, this doesn’t surprise us, as Apple has more influence and is able to get the licensing agreements in place much quicker.
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Bloomberg has learned that Pandora does not have the kind of relationship Apple has with the likes of Universal Music Group and other record companies, and so has to rely on other ways to get these rights, which as you would imagine is a slower process.
As a result, Pandora will have a limited service for much longer, which could come back to haunt them, as Apple will capitalize on this with iTunes Radio. News that Apple wants to bring their latest music service to more than 100 countries outside the US is not a shock, and has already finalized several advertising deals with some major brands, such as McDonald’s, Nissan and even Procter & Gamble. So we should feel the need to have a shave with a Gillette razor and drive to McDonald’s for a Big Mac after listening to some music.
We should not count Pandora out yet, as we know their radio service has been running for longer and so has a loyal following. We have also seen huge interest for people outside the US, and maybe once Pandora Radio is released in the UK and other parts of the world, iTunes Radio popularity could then start to wavier?