Following the launch of the Nokia Lumia 1020 last week the Finnish manufacturer is now hoping that its flagship will mark the start of a successful new chapter, as more big name app developers jump on the Windows Phone 8 platform. The Nokia Lumia 1020 features have impressed to the point of developers wanting to bring apps to this smartphone and its software platform.
During the unveiling of the powerful camera-centric handset bosses from Vine, an app which captures and shares short videos to share on Twitter, announced it would finally be launching on Microsoft’s OS. Stephen Elop, Nokia CEO, also confirmed that Flipboard, Path and Hipstamatic would also soon be arriving on Windows Phone devices.
Fans of WP8 and Nokia alike will no doubt be pleased to hear of these latest developments. And, following a raft of positive first impressions it looks as though the Lumia 1020 could be just what both firms have been waiting for, as they look at boosting their status in the smartphone arena.
Big Brands – In the past Microsoft has been criticised for its lack of big brand names within its app store, and as such has struggled to compete with the likes of Google which runs on the record-breaking Samsung Galaxy S4, and iOS found on the iPhone 4S. However, over the past few months things have started to pick up for the software giant, and with the release of the Lumia 1020 more developers are starting to show an interest in the Windows Phone 8 platform.
Despite its struggles Microsoft said earlier this year that its “efforts to build great software never stops” as it strives to bring new features to its Windows Phone devices and “maximise” a phone’s performance.
With an official YouTube app and Facebook 5.0 app now available on Windows Phone, big names such as Instagram, which has steered away from the OS in the past, are next on Microsoft‘s list. Brian Biniak, Nokia’s vice president, said: “Nokia is working very hard on bringing Instagram to Windows Phone.” If it can win the photo-sharing app over, the likelihood of other app developers following suit will increase.
Appealing to the masses – When it comes to buying a smartphone, the number of apps available on a specific mobile platform is something many users will consider before selecting a handset. Even with a range of mobile phone deals on offer, the software which a device supports can be far more important. The lack of apps within Microsoft’s ecosystem could have led potential consumers to look elsewhere for their devices.
Microsoft has a lot to thank Nokia for, and over the past few years it has boosted the Windows Phone platform a great deal. While the Finnish phone maker experienced disappointing sales for the early part of 2013, the huge amount of innovation packed into the Lumia 1020 is an encouraging sign that Nokia is still intent on become one of the leading smartphone manufacturers once again.
Lumia leads the way – Steve Ballmer, Microsoft’s CEO, said during a recent Build developer conference in San Francisco, that success is “about rapid pace of innovation”, something that Nokia is continuing to build up on, and as a result remains the leading force of the Windows Phone 8 ecosystem worldwide.
Data from AdDuplex, a cross promotion network for Windows Phone and Windows 8 apps, revealed Nokia’s domination in the Windows Phone space. The company’s budget devices are hugely successful, particularly in emerging smartphone markets, with the Lumia 520 standing as its most popular handset. However, with the flagship Lumia 1020 now on the cards it is likely the company will want its high-end offerings to match this level of popularity.
Things certainly seem to be looking up for Nokia, and with another impressive camera phone under its belt as well as the backing from some of the industry’s top app developers, the Lumia range will no doubt help increase the uptake of Microsoft’s mobile platform over the coming months.
Thanks to Sarah Hazelwood of Dialaphone.