Micromax Canvas 4 HD marketing campaign for India launch

By Posted 21 Jun 2013, 10:21

With just a week to go until the Micromax Canvas 4 HD pre-orders begin in India, we have found it rather interesting how the company has gone about marketing this new handset, which some people have suggested could be setting its sights on the Samsung Galaxy S4, although that is a big act to follow.

It’s not yet known when the Micromax Canvas 4 release date in India will be, but we should know more come June 28, 2013. However, as a way to help prepare you for its impending release, Micromax has been very active in getting the word out, such as YouTube videos, creating a Facebook page and most recently a TV commercial.

The Micromax Canvas 4 marketing campaign pretty much began with a couple of YouTube videos, both of which you can see below, and it’s clear anticipation levels for the release of this smartphone has increased as a result.

Just yesterday a new Micromax Canvas 4 image appeared on the company’s Facebook page, and it seems as though they believe that the Canvas 4 will offer something different to the iPhone and the latest Android and BlackBerry handsets, but how they plan to do this is anyone’s guess, although we don’t have that long to find out? Having said that, we do know they aim to offer a different way in unlocking a phone.

The final piece in the puzzle, as far as the Micromax Canvas 4 advertising goes is a series of commercials during the ICC Champions Trophy matches, which is certainly a great way to help raise the profile of a new handset.

Micromax Canvas 4 specs – There are currently no spec details for this upcoming smartphone, but we do know it will sport a Full HD display and is expected to include a quad-core processor, which could offer the S4 a run for its money. Apart from that, it is anyone’s guess, but all will be revealed next Friday. However, the biggest question is, how much will the Micromax Canvas 4 price in India be?

Micromax Canvas 4 marketing campaign for India launch