Rolls-Royce SUV and BMW X7 increased revenue probability

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Back in 2011 we heard a rumor that Rolls-Royce could enter the popular SUV market, although since then the luxury car maker has said that this is less likely to happen. This could be because they are putting their effort into the Wraith and its convertible sibling, although that model will be a little later down the line.

The whole Rolls-Royce SUV subject is a bit of a strange one, because one minute it is being considered, and the next it’s put on the back burner again. However, the BMW X7 will be a sort of guinea pig, because if that model does well, then it could pave the way for the Rolls-Royce SUV.

Many Rolls-Royce loyalists will hate the thought of their beloved brand entering a completely different market, but BMW may have seen a potential, one that Porsche has profited on with their Cayenne SUV. Everyone was not certain if Porsche was doing the right thing, but its success has proved those skeptics wrong.

Not only that, the Range Rover is getting more popular because it is one of, if not the most luxurious SUVs on the market, and so Rolls-Royce may want to get in on the action, and take the luxury SUV to the next level?

Because the Rolls-Royce SUV would be based on the BMW X7, the future of the former will depend on the success of the latter. Again, there’s a huge market for expensive SUVs, and a Rolls-Royce model would look good, although that’s just my opinion.

The potential Rolls-Royce SUV could come with a plug-in hybrid drivetrain, so would be able to replace the bulky V12 for a smaller V8 engine, but that’s pure speculation. More details on proposed Rolls-Royce SUV specs can be found by visiting Automobile.

BMW has done a pretty decent job at keeping the Rolls-Royce name alive, so if they believe there is a market for an even more luxurious SUV, then maybe we should let them run with it?

Also See: New 2017 Rolls Royce Phantom interior screams BMW

Rolls-Royce SUV and BMW X7 increased revenue probability