Jaguar has been trying their hardest to recapture that special something they had all those years ago with the introduction of the E-type, and although they will never likely be able to match its success, they are determined to give it a try. The 2014 Jaguar F-type is the first sports car from the popular British brand (now Indian owned) in forty years, and it seems the new model is a hit with the public.
There are many reasons for this, but one has to be the 2014 Jaguar F-type attractive price, as this has helped to encourage sales, and as such has now allowed Jaguar to sell half of this year’s production already. This means that it will soon be very hard to get hold of the F-type if you don’t get your order in now.
Automotive news reports that the 2014 Jaguar F-type price will help to account for 15-20 percent of the company’s total income for the year from its proposed 60,000 units, and will become a popular choice for those not wanting the Porsche 911 Carrera convertible or the Boxster.
In the past Jaguar had to rely on previous customers, as many of their new models were based on previous models. However the F-type is different in the way that it is not based on a predecessor. It’s for this reason why Jaguar’s product manager believes that 90 percent of those who will purchase an F-type will be new to the brand.
Many of you will say that it does not matter who buys the new models, just as long as there are new sales. However, it’s very important to bring in new, younger buyers, as it helps to spread the message of the new direction the company is moving in, one that has been helped by Tata Motors.
It’s just nice to see the brand move away from the larger car segment and introduce the small sports car once again. Wouldn’t you agree?
Also See: Focusing on Jaguar F-Pace performance