The 2013 Dodge Dart has been on the market for a year now, and in that time sales have been a little lackluster. However, all that could be about to charge, if a certain Hollywood movie has anything to do with it. There are several Dodge models appearing in the new Fast and Furious 6 movie, and this should manifest as some positive marketing for Chrysler.
April has been a pretty good month in terms of 2013 Dodge Dart sales, but maybe this was because the countless trailers for The Fast and Furious 6 movie, and if this was the case, then the movie would have already had a positive effect on Dodge sales, and things should only get better. However, it’s not known if this is the case, and if it is, will it be short lived?
Autonews says that while this free marketing will no doubt help 2013 Dodge Dart sales; they are under no illusion that the car had several issues. One issue was because there was only a choice of manual transmission, and we all know how drivers like a choice of either manual or automatic transmission; thankfully this issue was resolved.
How to have a positive effect without being in the movie? Okay, so those who have already watched the fast paced action packed movie will know that the 2013 Dodge Dart does not actually appear in the movie, but its siblings the Dodge Charger SRT8 and Challenger SRT8 do. However, Dodge has been very clever and has not missed out on the opportunity to create several incentives of their Dodge lineup in the movie. Even simply raising awareness of the Dodge Dart in The Fast and Furious 6 will be a great benefit, as we know that the car is a perfect model for young lads who are first time drivers.
What would have been seen as positive marketing would have been to see the Dart SRT and GT appear in the movie, even though the performance versions are not on the market yet – now that would have been forward thinking.