2013 MacBook Air and Pro Haswell upgrade is conflicting

By Peter Chubb - Apr 27, 2013

Each year we wonder what Apple will offer us in terms of new devices, or upgrades of products they already have on the market. Two of which are the 2013 MacBook Air and Pro, because while the latter has already received a minor update earlier this year, we are still expecting to see another.

However, this is where things get a little conflicting, because a new rumor suggests that Apple could offer a 2013 MacBook Air refresh and a 2013 MacBook Pro update in June. Where we find this report conflicting is the fact that Tim Cook has already said that Apple will not be releasing any new products until the fall, which is late September.

2013 MacBook Air and Pro Haswell upgrade

Having said that, we all know how Apple has a tendency to say things and do the complete opposite.

So why June? There are two reasons why June has been put forward as a potential date for new MacBook Air and Pro models; the first is because this is the date that the new Intel Haswell processor is released to the market. And secondly, June is when Apple will hold the 2013 WWDC event, which could bring one or two surprises, unless what Cook is telling us is the truth?

According to Digitimes sources there have not been any signs that these two Apple notebooks will see any design changes to its exterior, so the upgrades could only be internal. This is a shame, as the MacBook Air is in need of a new design, as well as a retina display, although this would be considered internal.

If we are to see a new MacBook Pro again this year then we have to wonder if Apple will release a 17-inch version, as there are some consumers and business users longing for some extra real-estate?

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  • Andy

    I’m wondering the same as the person who left the previous comment. Cook spoke about “new products” – but if they released the Haswell chips, then wouldn’t this be categorised as a product update, rather than a new product?

    When I read about no new products until fall, I assumed it would be the iWatch.

  • x

    These would be updates to existing products

  • VirtualMark

    A version without the Retina display would be nice! Not everyone needs the extra pixels, and there’s little point in having them if you’re not going to use them.

    The current resolution is so high that it has to scale everything to make it readable on the display – a waste of graphics and cpu power. Also the Retina display is dimmer than the non Retina, which makes it less useful for outdoors use. I’d rather have a 1080p display as I don’t do graphics work, then I could run everything at native resolution with no scaling, and also have a brighter screen.

    I think it’ll be a mistake if they switch to Retina only, it just doesn’t suit everyones needs.

    • MrSense

      You really don’t know Apple do you?
      They want it to be a new industry standard as with everything they do so you can expect it to be pushed through with everything they can. Fragmentation would hardly be very Apple.

      Unless they made another Macbook just to be mid (but hardly likely when they got rid of it to prevent fragmentation!) Eventually every developer will make it to retina resolution or higher just as Apple want, just grin and bear it like they have to.

      • VirtualMark

        I’d prefer it if they just ditched the crappy 1440×900 from the MBP and upgraded them all to 1080p. Look at the size of the battery in the Retina, it’s huge and you can’t replace it. I don’t call that progress. Plus Retina is too high res to actually be practical for most tasks, so you have to waste graphics power on scaling. I’d rather just have a decent 1080p screen, so that I can watch 1080p movies with a 1:1 ratio. That will actually be better quality than Retina as there is no scaling.