Back in 2006 Maria Sharapova was the face for Land Rover, and did a pretty decent job at lifting the brand, but now the tennis star has another challenge on her hands, as she is now the new face for Porsche.
There’s no denying that Maria Sharapova is hot, so it seems like a perfect partnership, as those cars from Stuttgart are hot as well. Sharapova has signed up for three years as the new ambassador for the Porsche AG brand, which is the same amount of time she held the same position at Land Rover. However, Porsche certainly seems to be more fitting for the athlete.
Maria Sharapova knows what it’s like to own a Porsche, as she won a white 911 Carrera S Cabriolet at the 2012 Porsche Tennis Grand Prix, which was held in Stuttgart. We love how the German auto manufacturer builds Sharapova for the job, as they say, “She combines top performance in her sports with elegance and power.” It’s as if she was made for the job as the Porsche AG ambassador.
The idea of having a brand ambassador has always received mixed reviews, on one hand it’s good to raise awareness of such a car, as well as great marketeting – especially when it is a beautiful woman – but on the other side of the fence is the argument that the money they pay these people would be better spent on R&D. Where do you stand on this debate?
However, it does not matter what you or I think, the likes of Porsche will always employ ambassadors, so if you had your choice who would be the perfect representative for Porsche and why? By the way, some people have suggested Sean Connery, and while some of you will consider him old, he still has a great presence and charisma about him.