Price conscious Land Rover (DC100) production viability

By Peter Chubb - Apr 10, 2013

When it comes to SUVs most drivers in the world will tell you that the best models come from Land Rover, although there is one major drawback, and that is their price. However, Land Rover understands how the market has changed, and so they are now making plans for a cheaper model, which has been dubbed the ‘Baby SUV’.

The premium brand has already made their first attempt to enter a cheaper market with the Range Rover Evoque, but now they need a fully-fledged vehicle with the Land Rover name on the front to enter a more price conscious market as well.

The new model is expected to be based on the DC100 concept, as well as mixing in a little bit of the new Defender styling for good measure. The Land Rover Baby SUV production is not going to happen overnight, as talks are ongoing as to the viability of this new model, but things seem to be moving in the right direction, well according to Autocar.

While we have no idea as to the Land Rover DC100 type SUV specs will be, we do know TATA has been working on new 1.4 and 1.6 diesel and petrol engines, and that the new model could be 30CM shorter than the Evoque.

As for the price of this so-called cheaper Land Rover, £18,000 is said to be its starting price, which will make it one of the more expansive Baby SUVs, although it will be several thousands cheaper than the base Freelander.

We still have no idea when the entry-level ‘baby’ SUV will be released and what it will be called, but there have been suggestions such as Citylander. What would you like Land Rover to call this new vehicle?

Follow us on Facebook, Twitter or Google Plus.

Also See: Video demonstrates 2017 Land Rover Discovery off-roading ability

Price conscious Land Rover (DC100) production viability