The success of the BlackBerry Z10 in the UK and Canada was a great result for the company, but things have not been as positive in the US since being released a little under a week ago. It seems as though the Canadian phone maker is having trouble competing with their foes Apple and Samsung yet again.
After BlackBerry had shouted over the treetops how popular the Z10 has been in the markets it had been released in, news of the inadequate BlackBerry Z10 sales in the US reinforces skepticism shared by many analysts.
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There is no denying the US market is key to the success of BlackBerry and their first BB10 handset, so hearing about poor sales, which affected stock prices, is not the news BlackBerry wanted to hear. It’s a shame because this is an important handset for the company, but a report looking into the lack of support (such as Instagram) from the Z10 is certainly one reason why sales have been a little lackluster.
However, there are other problems attributing to poor sales in the US, such as less than impressive battery life, but overall the Z10 is still a pretty decent handset. Before analysts condemn the BlackBerry Z10 before it has had a chance to prove itself, we have to remember the handset has only been available on AT&T and T-Mobile at this moment, with Verizon offering the first BlackBerry 10 device to their customers from tomorrow, which should help bolster sales.
Let’s hope BlackBerry’s fortunes change when the Q10 is released, as we all know BlackBerry always has a hard time shifting handsets with no physical keyboard like the Z10.