BlackBerry shares have been up and down this week since news that sales of the Z10 in Canada were ready to increase thanks to a buyer who has yet to be announced ordering one million units. These sales were seen as a vote of confidence for the first handset to run BB10.
Share prices did rise by 8 percent when the news first broke but then fell by 1 percent once the dust had settled. While the details were not forthcoming in regards to the buyer, we are told that it is an “established partner” and is the largest single order for BlackBerry ever, or RIM as they were known.
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Shipments of the one million handsets will begin right away and we hope that this proves to those doubters that the Z10 is actually a pretty decent phone, even if there are one or two issues that need to be ironed out. We are sure that there will be improvements along the road by way of BlackBerry 10 receiving an update in the not too distant future.
Overall sales of the Z10 have been a little hit and miss, but we should get a much clearer picture once BlackBerry announces their Q4 earnings on March 28, 2013. However, we will need to consider the fact that the UK and Canada have been carrying the weight of the success of the Z10 for now, but seeing as though AT&T and Verizon have now begun pre-orders for the device and shipments will begin soon, we should get a clearer picture just how well received this phone will be in the lucrative US market.
AT&T will begin to ship the BlackBerry Z10 on March 22 and Verizon will start on March 28, the same day as those Q4 results.