HTC One: Review of demand

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Since the HTC One was unveiled last month it has received a raft of buoyant reviews, with a great deal of excitement mounting around the Taiwanese manufacturer’s new UltraPixel camera in particular. Today we wanted to review the HTC One demand at this crucial point.

The HTC One is the first handset to feature the firm’s UltraPixel lens, which stands at just 4 megapixels. However the UltraPixels it uses are much larger than those found on other smartphones, and it’s the way in which they operate, letting in 300% more light to banish blur and unwanted shadows, that gives HTC’s smartphone camera technology the edge over its competitors.

But despite grabbing the headlines, it seems the UltraPixel camera could be the reason behind some significant delays in shipping the handset to markets across the globe later this week. According to industry experts, two components in the HTC One, including the camera module, are in short supply.

Figures from investment bank KGI Securities further indicate that this shortage could mean that HTC is only able to ship one-fifth of the phones it initially intended to. This would reduce the amount of handsets on the production line to as little as 800,000 over the next few months.

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Compare this to the likes of Apple, which managed to ship 5 million iPhone 5 devices during the first three days of its release last year, and it’s a very weak proposition that could see HTC struggling to meet demand.

HTC certainly has a long way to go before it reaches the heights scaled by Apple, but if the Taiwanese manufacturer had shown the same level of confidence as Apple and dedicated resource, both financial and logistical, to producing enough devices, it may not have hit this issue so close to its release date.

If all goes to plan the HTC One will go on sale globally on 15 March, so if HTC wants to avoid losing potential buyers it will need to think on its feet to meet the demand that has formed as a result of positive online reviews of the HTC One over the past few weeks.

A recent report from HTC revealed its worst financial results in the last three years, so it’s no secret that the company has put all its efforts into making the HTC One its best handset to date.

But, it’s surprising that the firm has got itself in to this predicament and raises the question of ‘if HTC isn’t prepared to invest sufficient finances into making its latest device a huge success across the world, then why should users wait around to buy it?’

That said, the firm’s optimistic decision to release the HTC One this week is admirable, particularly with the hugely anticipated Samsung Galaxy S4 scheduled to launch the day before on 14 March. This instantly piles on the pressure and HTC will need to deliver as quickly as possible to ensure it doesn’t lose any more customers to one of its biggest rivals.

Over the last few weeks the HTC One has generated a huge wave of excitement and expectation amongst industry experts and users alike thanks to an abundance of innovation and high-end specs. But, with the release date looming HTC must forget about any of its insecurities and concentrate on putting everything it has into producing enough HTC One devices if it’s to stand any chance of turning its fortunes around.

To see the HTC One in action before it hits the shelves later this week, check out our full video review below.

Written by Sarah Hazelwood of Dialaphone, the home of all the latest mobiles.

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