While UK consumers and other countries in Europe are currently enjoying BlackBerry 10 fever, it appears that that the party will not be extended to everyone unfortunately. It has just been confirmed that RIM, now known as BlackBerry have no plans to release any BlackBerry 10 phones for consumers in Japan, because the company does not consider the Japanese market a major one.
That is obviously going to be a disappointment for our friends over in Japan who fancied jumping on board the BlackBerry 10 bandwagon as well, but for now it seems that importing the likes of the Z10 and Q10 will be your only option. BlackBerry has said in a recent statement that the Japanese market is not a major one for them, but there could also be another underlying factor behind the decision as well.
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Converting the BlackBerry 10 OS into Japanese language could be a costly venture for BlackBerry and a reported drop in BlackBerry’s Japanese market share could have forced the company to backtrack on any initial plans they had to launch in Japan.
At the moment, the company hasn’t even launched BlackBerry 10 in the US, so we have a feeling that this will be one of the main priorities for the company right now, rather than giving Japanese consumers the bad news. The BlackBerry Z10 that is available in the UK to buy seems to have proved an instant hit with consumers, so it will be interesting to see if the US launch can really transform the company’s fortunes after struggling for a number of years.
Are you surprised that BlackBerry are skipping a launch in Japan or not? Let us know if you have already purchased the Z10 and what you think of it so far.