Having already explained that Chevrolet is to show off the 2014 Corvette Stingray Convertible at Geneva next month, it’s nice to see that they made the official announcement yesterday to the press at the Chicago Auto Show. However, it would have been even better to have the unveil there rather than Europe in March.
The image you see above (thanks to Autoblog) is a rendering of what the droptop version of the 2014 Corvette Stingray might look like, although we can’t help but feel that it is a car for the older gentlemen, not unless Chevrolet make it more appealing to the younger driver.
We had mentioned before that the main reason for the unveil at Geneva is because Chevrolet needs to crack the European market because of how lucrative it would be for them. There’s no need to worry about the US because they already have such a huge following in North America.
The likes of Ford, BMW, Audi, Mercedes, Toyota etc don’t even have to try to market a car in Europe because it just happens, but Chevrolet along with their Corvette brand has to work at it much harder.
Having said that, we have already started to see Chevrolet making moves to get in on the European market, and while the models that are already available are unable to compete with the likes of a Ford or Toyota, it’s certainly a good start.