With just 10 days to go until Super Bowl XLVII we have just seen a teaser video for what is to be the Toyota Super Bowl commercial, and from what we can tell is advertising the new 2013 RAV4. However, we were not interested in the car that much but rather the star of the video, which is none other than Kaley Cuoco, who plays Penny from The Big Bang Theory.
While I was transfixed watching Cuoco it’s the soundtrack that I loved the most, which was “I Wish” by rapper Skee-Lo. The advertising company in charge of this ad was clever in the way that they made things happen on screen that was relevant to the words of the song, such as when Skee-Lo wished that he was taller and Cuoco throws some magic powder over a guy in the video and made him taller.
Overall this is a pretty decent video, but not like the kid trying to act like Darth Vader a few years back. However, if Toyota wants people to believe that the RAV4 is fun then this ad certainly represents that. This is likely to be the start of an influx of teaser Super Bowl commercials, which we will keep you fully informed of, but only those that are to do with autos or technology of course.
The 2013 RAV4 looks set to go head to head with the Ford Escape and the Honda CR-V, but there is a fear that the tight third row could work against Toyota, although it’s an option that does not need to be used and is only there if you ever need it.