Apple quarterly earnings report signals change

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The results for the Apple quarterly earnings report has uncovered something very interesting, one that signals a change for the company, although it’s one that they are not worried about facing. In the first half of last year Apple was enjoying huge growth but the report yesterday shows that there is a slowdown, which has shocked investors because they assumed that Apple’s worth would keep growing.

iPhone sales predictions were moderate to say the least, so at least Apple were not shocked when they shipped just what they had predicted. However, the biggest shock came when Apple reported that Mac sales fell by a massive 21 percent when compared to the same period the year before. One reason for this was due to the fact that their customers were choosing the iPad over a Mac, and we’re not surprised considering how much Apple sell their Mac products for.

Apple has said that they do not mind if the iPad has cannibalized Mac sales, as they would much rather one of their devices eat into sales rather than a rivals, but you have to wonder if Apple is living in the real world. While many computer makers recognize that people have far less disposable income, Apple still seems to be under the illusion that people will still want their products – you only have to see that sales of the iPad have fallen in Japan when compared to the Nexus equivalent that things are changing and Apple need to make a change fast.

While some would argue that the price of a MacBook Pro, Air and iMac are pretty expensive when compared to a Windows PC, the biggest issue is how those in Europe have to pay at least 30 percent more than their US counterpart. While this was a huge issue a few years ago, the current economic crisis in the Eurozone will have a huge effect more than ever before.

There’s also the fact that a few years ago an iMac would be far more powerful than a PC equivalent, but now you still pay far more money for an iMac when those differences with a PC is far less than it once was.

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Apple quarterly earnings report signals change