Last week in Seoul LG Electronics received a coveted iF Communication Design Award for its OLED TV microsite in the digital media category, and this sought after accolade is an annual award for the highest level of design quality including originality, innovation, relevance to audience and value for money. This is great news for the company who feel design is a main aspect when it comes to their TV business and they applaud their digital team for carrying this level of priority over to the online environment.
According to Havis Kwon, CEO and President of the LG Home Entertainment Company, the accolades received for the OLED TV should also be represented within their online promotional material and this sort of commitment should be relevant to aesthetic excellence. The winning design intends to provide a visually appealing presentation, which is shown with its superior picture quality and design, as this also continues to show consumers the meaning of “the ultimate next-gen display“.
The unique upward-scrolling interface can be seen on LGOLED showcasing the visually attractive images as well as the OLED TV’s impressive user benefits, which include infinite contrast and absolute motion clarity in a paper slim design. The OLED TV’s outstanding picture quality and exceptional design has received many accolades from industry associations and media outlets going back to its launch at the 2012 CES when it had been awarded Best of CES for it exceptional design, along with an IDEA Award and an EISA Award from the European Imaging and Sound Association.
Do you feel these awards speak for themselves, or will LG need to prove themselves a lot more if you are to consider an OLED TV?