If we were to go back a couple of years you would remember that Wenner Media said that they would never entertain the idea of publishing their magazines on tablet devices, so we find it funny how they have now released Rolling Stone for the Apple iPad – although it’s no real surprise considering the kind of circulation the app could generate.
Purchasing a physical copy of the Rolling Stone magazine will cost you $4.99, but if you were to subscribe to the iPad edition then each copy would cost $1.99 each month. However, you do have the opportunity to pay for a year’s subscription for just $19.99, a saving of $3.89. As a way to promote this new application you can get a free-trail for one-month.
It’s great news that Wenner Media relented and made Rolling Stone available on Newsstand, and even though there were already Kindle and Nook versions before the iPad this is seen as a far bigger deal, one that could prove very lucrative for the company.
While you cannot beat having a physical copy of Rolling Stone magazine in front of you, you can’t deny how awesome it is for some to be able to link directly to iTunes for songs and albums related to a certain interview of the most up-to-date news. However, there will be those who believe the publication is nothing more than a dinosaur and the publisher is desperately trying to gain more revenue because of changing tastes.
Is there still a market for such magazines? Maybe there is some truth to this because I stopped buying magazines and newspapers many years ago, as I find all that I need online.