Over the years we’ve seen some crazy adverts from brands promoting their latest autos and this has included a car riding waves, although it is pretty obvious these vehicles can’t do most of the things shown in TV ads, but the message is strong and the videos mostly work by driving interest in a new car. Subaru’s new 2014 model of Forester has been promoted in a recent marketing video, which uses Projection Mapping to reveal the new model.
The World Premiere for the 2014 Subaru Forester had been on November 13, 2012. The video below this article shows that unveil, which lets you see the new Subaru Forester being built in front of your eyes using Projection Mapping. This presentation had been shown during the auto event in Tokyo and involved two Foresters covered, and then a projector displayed images on these covered cars, which we’re sure you would admit is pretty impressive?
What do you think of the 2014 Subaru Forester launch in Tokyo? We loved the way Subaru used digital robotic arms to build the drivetrain, which is then added to the new 2014 model. Take a look at the video below that runs for just over 3 minutes, and let us know if you think this is one of the most innovative auto launches. It is worth noting that similar reveals have been used for the Toyota Yaris and a Lamborghini before, but this is certainly our favorite launch to date.