Have you jumped aboard Google’s ever changing Nexus program yet? The company has unleashed the Nexus 4, 7 and 10 products which are being branded as ‘true’ Nexus devices and away from any carrier obstructions that we have seen in previous Nexus devices in the past.
The Galaxy Nexus on Verizon was a perfect example. Consumers who bought the carrier version of the device were still under the impression that they were purchasing a true Nexus device, but the mood soon changed after it was made apparent that the device was still under the grip of Verizon to an extent – evident in the delay of the official Jelly Bean update after first reaching the GSM version months before.
Google has obviously noted the criticisms that came their way even if the blame was to be placed at Verizon, and have made what can only be described as a drastic change for their upcoming Nexus 4 and Nexus 10 devices which launch on November 13, and also the Nexus 7 as well in terms of partner interaction – or a lack of on this occasion.
With the Galaxy Nexus and Nexus S, Google made no secret of the fact that Samsung was a major partner with the devices. However with the new Nexus 4 smartphone, Google has decided to make this about them first and foremost, with no mention of LG at all on the official Nexus 4 page until towards the end of the page. It’s a similar story with the Nexus 10 and Nexus 7 product pages, with only minimal mention of Samsung and Asus respectively.
[You wouldn't know LG made this]
Google has also made a drastic change to their Nexus pricing structure as well. After seeing high prices for the stock Galaxy Nexus and Nexus S, the Nexus 4 is now available for a mouth-watering $349 – unlocked, free from any carrier obstructions, and ships with Android 4.2, with the device almost certain to be the first in line for Android Key Lime Pie as well.
It may be seen as a risky strategy by Google as they’ll lose profits with such surprising prices. Having said that, by making their new Nexus devices as open as possible – they are surely reaching out to every single current Android owner tied down to a carrier and also iPhone owners who are beginning to take note of the potentials of Nexus – with Google running the show, not carriers.
The lack of LTE may be a disappointment for a lot of you, but at least Google has taken the firm stance that they do not want their Nexus 4 and other Nexus devices to be held back by any more carrier obstructions. The question is though, has Google done enough to convince you that one of their new Nexus devices is more worthwhile than perhaps an iPhone 5 or iPad 4?
Let us know if you are considering any of the new Nexus devices, based on the fact that Google will be in charge of future software updates.
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