You couldn’t blame Samsung if they feel a little angry after losing the recent patent battle with Apple, and we’d understand considering Samsung were ordered to pay around one billion dollars to Apple, although this bitter relationship is most evident in Samsung’s ad commercials. You can see one of the latest ads that made its way online only a few days ago, and clearly tries to mock the iPhone 5 features by claiming the Galaxy S3 is the next big thing.
The Samsung Galaxy S3 video ad can be seen below this article, which promotes this device as innovative, stylish, and copies one of Apple’s taglines by claiming it’s the “next big thing“. This is a direct aim at Apple and their iPhone 5, but then a lot of people understand this is just business and Apple has also played this game in the past.
Samsung bash iPhone 5 now like Apple did with Microsoft – this is just business after all, and the funny Apple ads that targeted Microsoft show that it is fair for Samsung to take aim at Apple in this way. These brands will use whatever tactics they can to get ahead, and one of the best ways to do this is with TV commercials. Do you have a favorite Apple commercial that you’ll always remember?
Samsung bashing the iPhone 5 features don’t help the rivalry between fans and can only increase anger and consumer feelings about their favorite smartphone, which is most clearly seen between Apple’s iOS and Google’s Android mobile operating systems. Most recently this has included Android users claiming Jelly Bean is far better than iOS 6, and while the problems with Apple maps could justify this, the same couldn’t be said about the rest of iOS 6, which certainly is an improvement overall in our opinion.
How does the iPhone 5 specs compare to the previous generations? You can see the main iPhone 5 features right next to the 4S and 4 models in the images below. This shows the key improvements to core features, and also points out that the hardware upgrade is worth it alone, especially if you still own an iPhone 4 that is coming up to 2.5 years old now.
What do you think of the new Samsung ad seen in the video below? Samsung’s video focuses on iPhone 5 features that are missing and included on their flagship smartphone, but we’d love to hear from PR readers about this commercial and the missing features being highlighted. It is worth pointing out that one of the biggest selling points for the iPhone 5, in our opinion, is fashion and this motivates people to purchase the latest model as the next must have gadget. How much do you think popularity drives sales of the new iPhone 5, and could it be a bigger factor than the actual features on the device?
Also See: Apple UK Store skips Friday sales