It is pretty hard for some people to understand how less is more, although this continues to be proven correct with the Grand Theft Auto 5 marketing and with certain products in the smartphone industry. It seems some companies have really nailed how to create interest in what they are about to launch, and when it comes to Rockstar and GTA V, we continue to see that the more silence there is the more the game feels alive.
We’ve heard from the co-founder of Rockstar in the past on this very subject and it relates to GTA V, which saw Dan Houser explain that their games “feel” much more “alive” the less people know about them during development. When it comes to continually delivering information to the gamer during this stage, it is Houser’s view that this can undermine the excitement when gamers finally get hands-on.
If you love to keep up with most news surrounding GTA V and those behind the game, then you might remember a few quotes that point to how Rockstar like to build hype surrounding GTA V, and while their silence can be frustrating it is a proven system that has given Rockstar a good name among gamers. They normally deliver the goods when the release date finally arrives, and fans know this so give them room to do what they do best while waiting patiently for a launch.
Below you can see a few words from Houser during a Variety interview, which took place some time a ago. Also below the first quote you can see another, which is taken from one of Rockstar’s recent Q&A’s. Both of these quotes speak a thousand words when it comes to how GTA 5 is promoted, and also why it is a good thing for the gamer.
Do you agree that some game developers give too much information away before launch and this can sometimes ruin a game, or do you think Rockstar need to give us a lot more details about GTA 5? GTA IV launched on the Xbox 360 and PS3 just a couple of years after these consoles released, but considering it has been over 4 years since that game launched we can expect something really special for GTA 5. Rockstar know the systems a lot better and the next Grand Theft Auto will include much better graphics, which you can see in the screenshot below that certainly improves massively on the console GTA IV graphics, although the consensus is these graphics are for this generation of console and not next.
We can expect GTA 5 trailer 2 at some point this year, which would be the perfect follow-up to all these screenshots we’ve seen recently, and while Rockstar promised something more in the next couple of weeks you shouldn’t expect too many details. This is thanks to Rockstar promoting GTA 5 in a way that leaves a lot of surprises for when you finally get hands-on. Do you prefer the finer details left in secret until release?
Do you think GTA 5 will set a new sales record? It will be interesting to see if GTA 5 breaks the record for highest grossing game within 24 hours, which happened when the last game launched.