There is a thin line when it comes to companies holding back on the finer details of a new product or service, and with Grand Theft Auto 5 it seems the frustration some gamers feel while trying to be patience for new details, like GTA V trailer 2, could be a type of intelligent marketing Rockstar are using. We see this in other industries like what Apple does with details on the new iPhone 5, which rumors are rarely ever confirmed until moments before a release date arrives.
It’s fair to say that gamers need to be patient and we’re sure the true fans will wait as long as it takes. We’ve seen a number of games spend as much on development as they do on marketing, which can result in a launch that fails to meet high expectations. The silence on real GTA V news could also allow for your expectations to not be so high, which would make them easier to meet, although having played most Grand Theft Auto games we cannot help but expect a lot for the next installment.
Our readers have pointed out to us before that they check for information on GTA V several times a day, which this shows both desperation for something solid and also how this type of intelligent marketing is creating increased hype about GTA V. Silence can sometimes be the best type of marketing if you have a big following, although we do wonder if fans deserve more details than they have received this year? We welcomed the trailer, but how many months should we wait until the next one to stop fans becoming angry?
Some hints drop from officials over the course of time although these are not meant to be official statements, but rather smart journalists dragging details out when interviewing. This includes the fact that GTA V will be big, the idea of an annual release not good from Take-Two’s perspective, and how the focus is well and truly on Max Payne 3 right now and until this stops we are unlikely to see any details for the next GTA game.
The Bottom-line: We’re unlikely to know the larger details about GTA V until a few weeks before its release date, so if you love this franchise you should be prepared to wait a while. One gamer stated that we “had to wait 12 years” before Blizzard launched Diablo 3, although we laugh and hold our breath at any possibility of a longer than one year wait for GTA 5.
Grand Theft Auto silence: Intelligent marketing to create speculation and hype, or do you think there’s more going on with Rockstar/Take-Two?