Most Apple fans have heard rumors about a new television set, which according to so-called leaks could see a release date within the next year. Some analysts predict if Apple got the television set price right it could take around 10 percent of the market, and knowing Apple as well as we do it seems likely they could revolutionize another market just as they did with touch screen phones and the MP3 player.
Apple hasn’t even confirmed it will launch TV set – this update would be much more than the current little black box commonly known as the 3rd generation Apple TV, and the continued rumors are giving more weight to a new TV display that has been codenamed iTV.
The signs of an Apple TV update with a big screen – earlier this week we saw Apple’s Jonathan Ive explain to the Telegraph that he’s working on the most important products of his career, and while there was no mention of what these might be it does show something big is on the way. To be impressed with any new products and services Apple are bringing and to tag them as the “most important” would take a revolutionary launch, and that something would need to be bigger than the iPhone/iPod touch/iPad, which have all changed markets forever.
More weight for a new Apple product that’s amazing – when we hear that Apple’s CEO, Tim Cook, had sat down with the companies biggest employees earlier this year and they were shown some things coming in the following months, which Steve Jobs might even of had a hand in. This again leaves us with excitement as to what these new services/products might be, and an expectation of something massive. It’s worth pointing out that Apple will not confirm anything until a time of their choosing, so with WWDC 2012 in a few weeks it is certainly a time for listening to every word for hints of the future.
What would it take for an Apple television set concept to be revolutionary? This article makes the prediction that a new Apple TV (with display) will be coming this year just before Christmas, obviously pure rumor and guess work by an analyst. Having owned every little Apple TV box so far we have a few ideas for improvements, but the most important would be iOS apps on the big screen and while you can use other devices to stream to your television via an Apple TV, this is not native apps and can work out costly with you having to own more than one device. There is also the problem of streaming and not all Wi-Fi networks keep the apps lag free.
Having iOS apps on Apple TV is something that has strangely been left out of each software update, so are they saving this to give more impact with a new product launch like an Apple television set? Apple kept Siri for the iPhone 4S only, although the hardware on iPad 3 can easily handle it but lacks full Siri functionality.
You might also want to read about the hidden implications of Apple TV 3 that launched earlier this year, the little black box, which can be seen in this article.