The recent release of MW3 Elite DLC may be making Modern Warfare 3 more popular on Xbox Live servers, but EA can now boast of a victory over Activision of their own, as it has been confirmed over the weekend that Battlefield 3 has won a prestigious BAFTA award which is voted by you, the public.
The event took place on Friday in London, with EA actually taking home three awards, while Activision went home empty handed with none. EA won BAFTA awards for Audio Achievement and Best Online Multiplayer, but the real prize for EA came when they picked up the only award which is voted by the public, with Battlefield 3 beating Modern Warfare 3 to the punch.
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How did the company react to the win? EA’s Colin Blackwood spoke to VG247 after picking up the award and you may find this quote particularly interesting – “Obviously, Call of Duty has defined the size of the shooter market, so to get one over on them? That’s great.”
He went on to say that they also beat the likes of Batman: Arkham City and Skyrim, but at this time the only thing that matters to EA is that the game is number one in the eyes of the public – from a UK consumer point of view anyway. That leads us on to our next point, how will Battlefield 3 gamers in the US react to the news? They have just been treated to the 2011 Spike Video Game Awards of course, in which Modern Warfare 3 beat Battlefield 3 in the Best Shooter category.
There was some criticism of the VGA awards in general for perhaps focusing on the celebrity side of things rather than the actual games and their respective development studios, so will EA take further pleasure from the fact that they have won a BAFTA award over Modern Warfare 3 in a ceremony which is arguably more prestigious?
Let us know if you think the award is well deserved, or if you think Activision should have won instead.