Innovating Apple TV 3 to flip a crowded market

 

By Posted 3 Mar 2012, 10:30

Now that we’re heading towards the 3rd generation of Apple TV it’s interesting to look back on how the design changed with the two previous models, and looking at what the Apple TV 3 needs to do in a crowded market in 2012. Can the popular brand innovate to flip this market on its head?

Some of the latest Apple rumors point to a release somewhere in March, which we find it hard not to believe there would be some sort of announcement at the upcoming iPad 3 event next week, especially considering they’ll already have the attention of world press. This would make the perfect launch pad for any new product they’d be introducing in the next few weeks, although it would be even more important if these products had some sort of improved integration between them.

The iPad 2 and Apple TV 2 both work together in improved ways thanks to the latest iOS 5, although Apple would always be looking to improve harmony between their products, and an iOS 6 release this year paired with enhancements for iPad 3 and Apple TV 3 could improve the cross product usability.

How could Apple TV 3 flip a crowded market? The wish lists for features on the 3G Apple TV have been published online for nearly year, from the moment the 2G device launched, and we’ve seen many requested features including app gaming for the big screen TV. Airplay in iOS 5 has helped iPhone’s and iPad’s stream web pages, games and videos to the big screen but Apple would need to innovate more in this space for the 3rd generation.

Multiply sources are pointing towards an iPad 3 and new Apple TV releasing together, and this has been given weight thanks to hints in code (the product is codenamed J33). We’d expect a faster chip to help with improved 1080p video, a better remote that supports Bluetooth 4.0 and one that is redesigned with some new slick features would be welcomed, but none of this is revolutionary.

What would Apple need to bring to the table to create something special on our big screens? The brand is known for taking technology already in the marketplace and mashing it up into a new product that “does it better“, although not everyone agrees with Apple’s tactics and feel they are mostly “one step behind“. We’d have to point these people to Apple’s sales figures and explain no matter what they think about Apple, they must be doing something right to be so popular across many markets.

Siri has been a success for iPhone 4S and could be included in Apple TV 3 with a slight spin to create something amazing for those that want natural voice control in the living room, and given this product is quite revolutionary it could be welcomed by those that love to buy Apple products. Would you want Siri on the Apple TV 3G, and could this help you pick one up on the release date?

In summary: For us more innovation with Airplay and an ATV3 with Siri and more power is enough, especially with some tighter integration via a software update. With that said our expectations are for Apple to do much more at next week’s event, and rumors of a new accessory codenamed “B82” and we wonder if this could be an Apple webcam for FaceTime in the TV room?

If Apple does have a secret weapon to innovate this year we’d love to know your predictions in the comments below. You can read about recent ATV3 rumors in our earlier article found here.

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