Since first Apple introduced the iPad a variety of other manufactures have released products to try and steal some of the company’s market share. Until now many rival tablet PCs have failed and have either been discontinued altogether, or seen prices dropped. Now Google lays down the gauntlet to the iPad and Windows 8 in the coming months.
Sales of Android tablet PCs have so far been well behind those of the iPad, but Google are looking to change this. According to The Verge Andy Rubin of Android said that the twelve million tablets sold on the platform so far was still significant. But admitted that much more is needed if the platform was going to win enough market share, and promised that 2012 will be the year the company will “double down and make sure we’re winning in that space”.
Also See: New iPad 12.9-inch in 2015 not 2014
Rubin added that the biggest issue with tablet PCs on Android was that consumers have no structured way “to recognize it as a viable platform”. According to Rubin Google is not looking to coming third in the battle between the platforms, and he is convinced the company is doing a better job in getting consumers to better understand the ecosystem they are entering into.
Google has struggled to convince developers to create applications that are better suited to tablet PCs, but the company is hoping this is about to change and more software better suited to the larger screen of the tablet PC become available.
Even though it is catching up, presently the Android Market is still lagging behind to what the App Store can offer owners of the iPad. Google will have increased competition on its hands once Windows 8 slates become available besides the release of the iPad 3. Whatever platform gets the largest market share the biggest winner will be the consumer with more choice available.
Pricing has been found to be a major factor regarding the success of any device, and if recent reports are correct the iPad 3 may come at a higher premium. At the other end of the scale though is the recently released Amazon Kindle Fire, which has a much lower entry price but has left some owners disappointed.
Do you think the Android platform can beat the competition?