Apple Vs ITV – Brand importance

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We have just informed you about the latest details regarding the imminent but still very much elusive iPad 3, but now we have some details on another Apple product that is thought to be arriving later this year, the Apple built HDTV dubbed the iTV.

However, Apple may run into one major stumbling block if they end up calling their product iTV. It has been noted before, but there is the little matter of a major broadcasting network in the UK which also goes by the name of ITV.

Reports are suggesting this week that ITV has actually sent a letter to Apple warning them not to use the iTV name for their product, but there is no official information regarding this claim and the CEO of ITV Adam Crozier has quickly come out and distanced his company from the alleged letter.

Will Apple have their way though regardless of if ITV the television company were first to the party? We could actually see a scenario where Apple may go all out and just put in an offer to buy out ITV in order to secure the precious iTV name which would suit their product perfectly – it’s not like the company are short of money these days is it?

Don’t forget that Apple already has a product called ‘Apple TV’ as well, so really if it doesn’t end up being called iTV, what else could it be? iTV is the name that is most likely going to be unveiled later this year, and the reason that we haven’t seen it yet could well be due to behind the scenes negotiations between Apple and ITV.

As for the iTV itself, an additional report is claiming that Canadian carriers Rogers and Bell are already in possession of Apple iTV units and that the device will come equipped with integrated Siri software for voice commands, as well as further navigation capabilities via the use of hand gestures. If the details are accurate and the likes of Rogers and Bell already have the product in their labs, does that mean the same can be said for both Verizon and AT&T as well?

Going back to the ‘i’ dispute though, what are your thoughts on it? Do you think ITV the network are powerless to stop Apple from claiming the name, or should Apple try to rename their product out of respect? One company that is probably paying close attention to this is the BBC, as their iPlayer software may be next for Apple’s taking.

Also See: iOS 8.2 release waiting on iOS 8.1.3 maintenance update