iPhone 4S release brings cheer to Sprint

By Posted 8 Feb 2012, 14:55

Before the latest iPhone was released back in October much was made how carrier Sprint would fair if the device failed to arrive on the network. After months of speculation it finally arrived and the iPhone 4S release brings some cheer to Sprint.

The carrier currently sits third in the US behind AT&T and Verizon, but it has announced that it managed to shift 1.8 million iPhones during the fourth quarter of 2011. According to an article on AppleInsider forty percent of these were brand new subscribers.

During the busy holiday season the carrier saw both the iPhone 4 and 4S become available for the first time, which saw records broken for the carriers one day sales, and now we have some indication of the figures involved.

Sprint managed to add 1.6 million subscribers during the quarter that was the best results the carrier has seen in six years. Out of this figure 720,000 of the new subscribers took up the iPhone, which represents 45 percent.

Dan Hesse Sprint CEO said that over the last year the network had added over five million new subscribers and added that the “momentum gives us confidence as we execute our Network Vision upgrade and 4G LTE roll-out”.

These figures compare to AT&Ts 7.6 million iPhone activations, which accounted for over eighty percent of the carriers activations during the holiday season. Meanwhile Verizon managed to add 4.2 million iPhones during the same quarter, which accounted for over fifty percent of the smartphones activated by the carrier.

Sprint saw its largest increase in revenues in over five years and now has over 55 million subscribers, which is the highest ever total. The iPhone has come at a big cost to Sprint though as according to Cnet the carrier reported a loss of $1.3 billion. Like rival carriers Sprint had to pay out big subsidies to Apple to offer the iPhone.

The carrier has also had the added costs of rolling out its own 4G LTE network, but long term having the iPhone will see revenues increasing. Before the device was available on the carrier many subscribers left to join rival networks who could offer the iPhone. Did you join Sprint because of the iPhone?

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