In the build-up to the release of a new game, the publishers normally follow quite a predictable path as far as promoting it goes. So far, from Soul Calibur V publisher Namco, we have seen preview trailers, screens, character reveals and even the pre-order package has been detailed. Now something a little more unique has been done to commemorate the launch of the game as graffiti artist Jim Rockwell and his team has created a wall painting in London of a few of the characters measuring 16m.
It has to be said that while graffiti and tagging is frowned upon and is actually an offence, when it is permitted, in this case as part of an art project, it does produce some pretty impressive artwork. The piece itself is part of the art project called the Great Eastern Wall, which is being carried out by Rockwell’s aerosol art group ENDoftheLINE. The project is situated in a place called Shoreditch, which is part of London.
Several marketing ploys similar like this have been used in the past and in London also. The West End played host to a drop-in house which was covered in Monster Hunter artwork, a project commissioned by Capcom. ConceptArts, another art group was also commissioned to create a painting on the side of the Westfield shopping Centre, promoting the launch of Halo Reach.
The latest project took three days to complete but luckily for us the progress has been recorded in a video that compresses that time down to just over five minutes. The finished piece also features guest character Ezio Auditore as well as new comer Patroklos and the familiar Nightmare. If you are interested you can watch the video below. What do you think of the finished piece? Do you think this method of marketing should be used more often?