Although Apple’s dominance in the smartphone market with their iPhone has been outnumbered by the amount of Android alternatives available, they are still regarded as the one to beat when it comes to the tablet market, which their iPad dominates. Today’s news suggests their dominance may be threatened now however as Android gains tablet market momentum.
The figures according to Strategy Analytics, which were reported by The Telegraph, show Android tablet sales tripled to 10.5 million worldwide as the total tablet market grew to 26.8 million in the last quarter of 2011 from 10.7 million at the same time the year before. Windows 7 tablet and BlackBerry PlayBook sales accounted for less than a million of those units between them. Meanwhile Apple managed to more than double the total amount of iPads they shifted in the last quarter of 2010 during the last quarter of 2011 which also suggests momentum, although not as much as Android tablets.
At the same time Apple also lost 10% of the global market share reducing it to 58% from 68% the year before, while the Android tablet global market share climbed to 39%. This is where Android threatens Apple’s dominance as market share is the key and they clearly have the upper hand. A similar situation occurred in the smartphone market which is now dominated by Android handsets despite the iPhone being the best-selling smartphone on the market.
Despite the figures and the momentum gained by Android, Apple could still end up retaining their dominance as their next-gen devices are always hotly anticipated and the iPad 3 is rumored to be released later this year, as well as the iPhone 5. The Android OS will continue to feature in more devices however which certainly aids their market share. Do you think the iPad is at threat of losing its dominance in the tablet market?
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