Continued Xbox 360 success causes Microsoft revenue increase

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Microsoft has had an exciting couple of weeks, with several of the Windows Phone devices being showcased at CES looking promising and now the news that their latest revenue figures have increased, breaking records for the quarterly totals despite a slump they have experienced with the sales in the PC market.

The main increase fell in the entertainment and devices division which includes the Xbox 360 and its accessories and other related parts. Its continued success is what is thought to be one of the main reasons for the overall increase for the quarter, in which revenues reached an all-time high for the company, £13.5 billion or $20.9 billion.

Windows 7 sales didn’t do the revenues increase any favors however as they were down 6% from last year, although just over £3 billion or $4.74 billion was still made. This won’t be too much of a concern for Microsoft however as they will be rolling out Windows 8 this year which is when Steve Ballmer, CEO will be to see increases. Exact figures for Windows Phone sales were not revealed meanwhile as we’re thinking they did not make much off them at all.

Other losses in the past have come from Microsoft’s such as Bing. The company invests heavily in the search engine, as Reuters explains, in order to keep up with Google. This year saw a cut in their losses by 18% as their market share increased, now accounting for 15% of Internet searches in the U.S. Overall considering the tough year Microsoft has experienced, they look set to gain even more in the coming year especially with the release of their new PC OS Windows 8 and will be hoping Windows Phone takes off too in order to compete with Apple’s iOS devices.

Are you surprised by the revenue increase Microsoft received?

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