The UK consumer has seen the choices of viewable content increase in recent weeks with the likes of Netflix being launched, which comes alongside a variety of other providers offering content. Today we have news of one of these BT Vision, which is to add social media to its service to try and tempt viewers.
The company is set to launch a new redesigned internet TV service in the coming weeks, and according to FT.com consumers will be offered a more personalized service along with social media elements. BT is planning to bring with the redesign more interactivity along with the large library of on-demand content.
Its service provides customers a pay TV service that includes movies and live sports via the internet, and is being used by the telecoms company as another way to generate revenue besides the traditional phone and broadband services.
Users will get a system that provides personalized recommendations that are tailored to the viewer’s tastes. There will also be some social media involvement brought by BT Vision that is being enhanced in preparation for the YouView internet TV launch. This is being supported by the company along with the main TV channels. This will be available on YouView that is the next version of the Freeview platform thought to be launched in May.
BT Vision has not lived up to expectations since it was first launched as it faces stiff competition from the likes of Sky TV, Virgin Media, and Amazon’s Lovefilm. BT has revealed that during its second quarter up to September, 41,000 new customers signed up to its service, which was the highest number for over two years.
This brings the total of subscribers to the service to around 639,000, and is far less than the two to three million BT had wanted by 2011. Do you have BT Vision?