Amazon responds to Netflix UK launch with Lovefilm price cut

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Earlier today we told you about the Netflix streaming service being launched in the UK for the first time. Now Amazon has responded to the Netflix UK launch with a Lovefilm price cut to fend off the competition from its rival.

Amazon has decided not to take the Netflix launch lying down as its competition for consumers money just got more intense. TechRadar are reporting that Lovefilm will now undercut the new Netflix offering by introducing an unlimited streaming service for £4.99 per month, which compares to Netflix’s service that is priced at £5.99 per month.

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Users also get a similar thirty day free trial of the service, and the deal has been available for a few weeks now, but Lovefilm has stressed the £4.99 price is here to stay and won’t be going up. Users will have access to an unlimited amount of content that can be streamed to a number of devices.

These include the PlayStation 3, Xbox 360, Apple iPad, and a number of Smart TVs from the likes of Sony and Samsung amongst others. The company also took the time to reveal it now has two million paying subscribers, and had a record amount of new customer’s joining during the fourth quarter of 2011.

Exact numbers were not given of how many joined but the company did say there were “hundreds of thousands” signing up between October and December 2011. The company does offer a postal service to consumers as well with DVDs and games on offer.

Have you used Lovefilm in the past?