2012 is finally here and as soon as that clock struck its final chime at midnight on January the 1st the campaign for the London 2012 Olympic Games really kicked off in the UK. The TV is now full of commercials advertising sponsors and others associated with the event. Now mobile operating giants and leading network provider in the UK O2 has announced they will be ensuring free Wi-Fi in London this year commemorating the sporting occasion.
According to the report at ZDNET the company has signed agreements with other network companies as well as local authorities which bind them to their promise of priceless internet in London during the event. Those set to benefit from the deal are residents in areas including Kensington, Chelsea and Westminster as well as visitors that are here to see the Olympics.
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The agreement has been put in place so as to ‘ensure that the millions of visitors that come to the city have the best experience possible and can ,make the most of what London has to offer’ according to Cabinet Member for Strategic Finance at Westminster City Council, Councilor Phillippa Roe.
As a means of making up for the lack of profit O2 will be making from the deal, users of the free service will find their devices riddled with adverts. A one-off registration process will also need to have been undertaken in order to access the service. The service will also be limitless to a certain extent although the company has stated that ‘inappropriate use of the service’ will not be permitted. Check out the full report by clicking the link above.
Are you looking forward to the 2012 Olympic Games? Will you be taking advantage of this generous offer from O2?