Roku have long provided set top boxes in the US as a rival alternative to the Apple TV. Later this year the company is planning to expand its service to the UK and Canada, and in the meantime the Roku box shrinks in size to a memory stick.
If the space underneath your TV is starting to get cluttered Roku has announced a small “Streaming Stick”, which according to PCMag simply plugs into the HDMI port of your TV. This will then gain you access to a variety of streaming services such as Netflix.
The new device is similar in size to your standard USB flash drive, but cleverly also includes built-in Wi-Fi, processor, software, and memory. It will work with any HDMI port that has MHL support, which stands for Mobile High Definition. This is the new industry standard that uses an HDMI connector to provide streaming services.
Once plugged in users can use the TV remote to navigate the Roku UI that has access to over 400 channels. The company also promised to provide free software updates on a regular basis. Coming in the fall pricing has yet to be revealed, but the company’s most recent release, the Roku LT costs $50.
It will also come bundled with certain TV sets, with the first being Best Buy’s Insignia brand, which will be available sometime this year. Roku debuted as a way to stream Netflix to a TV, and has since included games consoles and Blu-ray players among other products.
Do you like the look of the new product from Roku?