Apple’s Jonathan Ive working on 42”+ iTV in desgin studio?

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Rumors of Apple dipping their toes into the HDTV market just don’t seem to be going away, with some even suggesting a device could become available later this year. Now there are reports of Apple’s Jonathan Ive working on a 42-inch + iTV device in his design studio.

As with any rumors about an Apple product they may not be 100 percent accurate, but do usually at least point us in the right direction with what Apple may be planning. A report is claiming that Apple’s head of design, Jonathan Ive, has a 50-inch unit sitting in his design studio.

It is also claimed that the company is looking to build LCD TVs that start from 42-inches in size and have built-in Wi-Fi functionality. This goes against earlier reports suggesting Apple were going to make smaller sized screens before eventually producing larger units.

In a way it does make sense tough as any Apple product is likely to come at a premium price, and consumers won’t want to pay that for a smaller TV. The rumored Apple TV set is also believed to get a “big buzz” at next week’s CES event, even though Apple themselves will not actually be there.

Previous rumors have suggested that Apple plans to use custom built components inside the device just as it does with the iPhone and iPad. It is thought the release of any such device is being held up by licensing deals with content providers, and could cost Apple a quite a lot to secure.

Only yesterday we had talk that Apple could make a bid to show live Premier League football, and could be just a small part in tempting consumers to purchase any new HDTV from the company.

Should Apple only make larger screen TVs?

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