Every year we are now provided with a new installment in the Call of Duty franchise, which seems to get bigger every year. This year’s offering MW3 now passes $1 billion in sales and leaves rivals in its wake.
The game has taken the staggering amount in only sixteen days, and according to The Guardian that was one day quicker than it took James Cameron’s Avatar to reach the $1 billion mark. The game had reached the $400 million mark in its first day of being available when it launched on November 8th.
Activision’s Bobby Kotick said about the news “Call of Duty is now amongst that rarified group of sustained franchises like Star Wars, Harry Potter and Lord of the Rings and the National Football League that attract or engage tens of millions of people every year or every new release.”
Last year’s title Black Ops took almost two weeks to reach these figures so goes to show that early criticisms of the game by some hasn’t affected sales. MW3 was also launched close to other big titles such as Battlefield 3 and Elder Scrolls V: Skyrim, with the latter recently seeing some big price cuts.
There is more good news for the franchise as the social gaming network Call of Duty: Elite has already passed six million subscribers. The publisher has recently reported that its year on year profits had leaped by three times as much for the three months to the end of September. These figures will look even more impressive once MW3 sales are added.
Are you surprised at the success of this year’s Call of Duty title?