iPhone 4S helps Apple to become number 2 online retailer in UK

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Earlier today we told you about the upcoming one day sale that Apple were holding later this week after its online stores had put up teaser pages. The company continues to grow around the world as the iPhone 4S helps Apple to become the number 2 online retailer in the UK.

According to the Interactive Media in Retail Group the company is only now behind Amazon as the most popular online retailer in the country. PC Advisor is reporting that Apple climbed six places compared to last year, and replaced ailing retailer Argos at number 2.

The launch of the latest iPhone model alongside the sad death of former CEO Steve Jobs saw the company’s web traffic climb dramatically during the third quarter of this year. IMRG are also reporting that Apple accounted for one in every 250 visits from UK net users.

Tina Spooner of IMRG said “While the passing of Steve Jobs will undoubtedly have increased traffic levels to the Apple site, the sheer popularity of tablet devices such as the iPad is also a key factor.”

Amazon has sat on the top of the tree ever since 2006, and the rest of the top five were made up of Argos, Next, and Tesco. Both Amazon and Apple will be going up against each over in the lead up to Christmas with sales of the Amazon Kindle eReader, and Apple iPad.

James Murray from Experian Hitwise that helps IMRG compile the list said that the “iPad is the more popular gadget online but the Kindle’s lower price point may entice shoppers this Christmas”. It is estimated that UK consumers will spend £3.72 billion in the first two weeks of December alone in the run up to Christmas.

Are you surprised that Apple has reached number 2?

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