We recently told you that more consumers were purchasing a big new blockbuster movie on Blu-ray compared to the DVD platform. This trend looks to continue with the news that Blu-ray players are set to outstrip DVD player sales this Christmas according to a major retailer.
Leading UK supermarket Asda, who are owned by Walmart thinks sales of Blu-ray players will be bigger than those of DVD players this holiday season. TechRadar is reporting that the retailer is going to focus more on the HD format.
The retailer feels the reason why it has taken the platform five years to really flourish is “more subtle, though significant, difference in image quality“, but the tipping point has now been reached in Asda’s eyes. Vision expert from Asda Wayne Steenson said that a bigger amount of homes in the UK now have the ability to enjoy the platform, and the company is “pleased to be offering Blu-Ray players at the lowest price in the market.”
Consumers can pick up a Blu-ray player in the store for only £40 via the ONN branded unit offering a cheap entry into the platform. The Blu-ray platform managed to shrug off the competition it once had from the HD-DVD format that is now extinct, and is now making headway into the market. There are consumers now though who like to download HD versions of films as new TVs become connected directly to the net.
The platform has been helped by the lower prices of the movies that were once a lot more expensive than the DVD equivalent. But now you often see retailers selling Blu-ray movies at a reduced rate only a few weeks after first becoming available. Are you planning on purchasing a Blu-ray player this Christmas?
Also See: Asda staff redundancies imminent