We told you recently about the possibility of a new Apple TV being in the pipeline after retailers had began discounting the current version, and listing it as a 2010 model. Now the platform could be getting more competition on other regions around the world. It has been announced today that Apple TV rival Roku will be coming to the UK and Canada in 2012.
Roku has already been a success in the US and has a range of different options available starting from $59.99 or £37 up to $99.99. Cnet are reporting that the company said consumers in Canada and the UK will get the service from early next year. Roku are also going to expand its platform so it will support channels that are specific for each region.
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CEO of Roku Anthony Wood said that the company has done well this year in the US, and added “now we’re looking forward to kicking off 2012 by expanding to Europe and Canada to give consumers the best in streaming entertainment–a natural evolution for Roku.”
The company said earlier this year that over one billion content streams have been sent to TVs via its set top boxes. Roku offers over 350 channels of video, music, and games through its Channel Store. This allows consumers to add channels to create a personal menu and watch content associated with them.
You can bet the likes of the BBC iPlayer and Lovefilm will want to join the Roku party that in the US has Netflix, Hulu Plus, and Angry Birds among its content available. Will you consider purchasing the Roku set top box when it launches in your region?